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Ms Jane Dalton

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Creative Catalyst, Groundswell Innovation



Having attained a first-class MBA from Cambridge University, Jane Dalton has managed brand strategy and innovation projects for companies with global brand reach – from Unilever global brand teams through to high-street banks across Europe – for the past 20 years.

Her experience covers strategic planning, value proposition development, qualitative and quantitative market research and brand management. Jane has been involved in the definition of many successful brands across corporate, SME and charity sectors. The new products and services set in motion by her clients are regularly shortlisted for awards.

In 2008, Jane set up Groundswell Innovation as an independent agency specialising in the commercialisation and generation of new ideas with Visa Europe as their first client.
Prior to this she worked as a consultant and senior consultant at The Value Engineers (Cello Group).

Alongside running her own business, Jane is a Lancashire Board member for the Institute of Directors, an Entrepreneur in Residence at top 10 ranking Lancaster University and volunteer Brand Director for Northern Power Women, a not-for-profit campaign working to increase gender diversity in the workplace from the North of England.

In 2019, Jane has been shortlisted for the Rising Star Awards, run by We Are The City, a London-based organisation promoting gender diversity.

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